I recently finished Dan Ariely's book "predictably Irrational". He is an MIT professor of a rather new field of study called behavioral economics. Here is a link to a quick blurb he gave as a prologue to his book in 2008 in Monterey.http://www.youtube.com/watch?v=9X68dm92HVII think behavioral economics is a fascinating filed of study, because it accepts the fact that we as … [Read more...] about Predictably irrational

I came across a wonderful blog when I did a Google search for "annual cost of cancer treatment". My curiosity was spiked when I was writing my dad an e-mail lamenting my 1 million dollar lifetime maximum and 6000 dollar annual copay (2000 dollars per family member per year). I thought man, what would happen if we all got into a car accident and needed to be rushed to an … [Read more...] about Million dollar baby